Job #: 843653
Job Description:
Responsibilities
· Lead Marketing efforts across all large appliance product lines. Develop customer focused materials for launch of new Brand initiatives.
· Responsible for the development and implementation of Advertising materials and media plans.
· Define, Manage and Track advertising and promotions budget.
· Work closely with Brand Product Manager to define and execute marketing research to confirm the needs for end-user market segments.
· Define and Document customer segmentation for appliance brands and subbrands.
· Meet and work with key customers to understand their needs and help them understand appliance growth strategy.
· Drive high consumer satisfaction through understanding of NPS, Cost of Quality and Consumers Union priorities. Support education of CECOR and other marketing initiatives.
Qualifications
· Minimum 5 years advertising and media experience required.
· Strong creative and empathy skills to develop customer focused solutions.
· Excellent customer and consumer marketing skills.
· Enthusiastic, willing to learn and evolve in a challenging environment.
· Demonstrated leadership and communication skills.
· Minimum 5 years experience in marketing and/or product management.
· BA/BS degree.
· Demonstrated Customer Focus/Growth Leadership Traits.
· High level of self-motivation/initiative.
GE Applicants:
· You must submit your application online via COS to be considered.
External Applicants:
· You must be 18 years or older.
· You must be willing to take a drug test as part of the selection process.
· You must be willing to submit to a background investigation as part of the selection process.
· You must have unrestricted authorization to work in the United States.